Branding Pitch
This is the Visual Identity Branding Project for the International EXPO 2023 “Industrias Creativas en la Covergencia Digital” -Creative Industries in the digital space- be held in Argentina in 2023.
We developed the logo and the core branding system.
The pitch took place in 2018.
Merge of the Argentinian flavor with the language of technology.
Expand visual communication from local to the world.
This event is about celebrating future, industry and technologies.
The event is taking place at Tecnopolis, a modern venue meant to hold big events in Buenos Aires, Argentina.Tecnolopis is a technologic icon itself and it is build around a magnificent artificial lagoon which connects the different sectors of this massive complex.
The main purpose was celebrating this share of international collaboration. The colors are bright, templates are simple and bold. A welcoming branding to the future.
The logo and the branding system is based on the marge of the organic shapes of the Tecnopolis lagoon and the shape of Argentina. This merge of shapes is organic and fun but still using a math repetition and rotation to form the logo.