About — LAU PELTZER
Art / Design Director

About

Laura Peltzer, Argentina / Portland

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YOUR BREAD AND BUTTER?

Shaping Brands Through Visual Storytelling 

YOUR NAME?
My name is LAURA PELTZER, but everyone calls me Lau.

WHAT DO YOU DO?
I am a Graphic Designer by trade but currently I work as a Brand Design Director. As a strategic branding and visual identity professional with 15 years of experience, I've successfully participated and directed a wide range of projects, including logo development, brand guidelines, editorial design, integrated advertising campaigns, and brand toolkits. My expertise extends to storyboarding, motion graphics, and illustration. As a hands-on design leader, I excel at collaborating with teams to create impactful brand experiences while also mentoring junior designers. I'm a creative leader known for my empathy and persistent yet consistent approach. I am trained in remote work. I've successfully led teams and projects remotely prior to the pandemic. I am a results-oriented professional with a proven ability to collaborate effectively across time zones and locations. My strong organizational skills and attention to detail ensure that I consistently deliver on deadlines.

WHERE ARE YOU FROM?
I am from Argentina but I live in Portland, Oregon now.